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Privacy Policy

Last updated: May 22, 2026

At MADLABZ ("we", "our", or "us"), we are committed to protecting and respecting the privacy of our clients, prospective customers, and website visitors. This Privacy Policy explains how we collect, use, process, and protect your personal information in accordance with the United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect personal and business information that you voluntarily provide to us when you interact with our website, request a demonstration, schedule a discovery call, or engage our automation services. This may include:

  • Contact details: Business name, contact person name, email address, direct mobile phone number, and office landline.
  • Business information: Industry, website URL, social media profiles, and current technological pain points or software tools used.
  • Interaction logs: Records of our B2B communications, emails, text messages, scheduled appointments, and answers submitted through our live Revenue Loss Calculator.

2. How We Use Your Information

We process your personal and business data under the lawful basis of Legitimate Interests and the performance of a B2B contract. We use this information to:

  • Provide, customize, and deliver our background automation, AI frontdesk systems, and missed-call textback workflows.
  • Schedule and manage consultations, discovery calls, and live product demonstrations.
  • Send professional invoices, payment links, and transactional SMS/email updates.
  • Execute targeted, high-value B2B outreach campaigns (such as database reactivations and textback trials) representing our products.
  • Analyze website performance, user calculator submissions, and optimize our marketing outreach.

3. Data Sharing and Third-Party Processors

We do not sell, trade, or rent your personal information to third parties. To deliver our robust automation workflows, we securely share data with trusted third-party service providers (data processors) who strictly adhere to UK GDPR safety standards. These include:

  • Infrastructure & CRM Processors: Core database managers, calendar hosts, and scheduling software providers (e.g., our booking links).
  • Telephony & SMS Gateways: Providers that deliver our missed-call textbacks, B2B SMS campaigns, and review requests.
  • Payment Gateways: Encrypted, PCI-compliant card processing services that safely handle invoice links without storing raw financial data.

4. Direct Mobile & SMS Communications

When you provide your direct mobile number or opt into a trial of our automated missed-call textback or database reactivation systems:

  • You agree to receive B2B SMS communications regarding system diagnostics, workflow demonstrations, and support.
  • Message and data rates may apply depending on your network provider.
  • You can opt-out at any time by replying STOP to any SMS message we send, after which we will immediately halt B2B text campaigns to that number.

5. Data Security & Retention

We implement industry-standard administrative, physical, and technical security safeguards to prevent unauthorized access, loss, alteration, or disclosure of your business files and customer databases.

We retain your data only for as long as necessary to fulfill the purposes outlined in this policy, support our B2B customer relationships, or satisfy active legal, accounting, and reporting obligations.

6. Your Legal Rights

Under the UK GDPR, you have the following rights regarding your personal information:

  • Right of Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete data.
  • Right to Erasure ("Right to be Forgotten"): Request deletion of your data when there is no legitimate reason for its continued processing.
  • Right to Object: Oppose direct marketing or outreach campaigns at any time.
  • Right to Data Portability: Obtain your data in a structured, machine-readable format.

To exercise any of these rights, please contact our data team at enquiries@madlabz.uk.

7. Updates to This Policy

We may periodically update this Privacy Policy to reflect modifications in our services, system integrations, or regulatory changes. The "Last Updated" date at the top of this page indicates when the latest revisions took effect.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your business data, please contact us:

MADLABZ
Email: enquiries@madlabz.uk
Website: madlabz.uk